Guwahati: Telecom major Bharti Airtel on Monday said it has tied up
with over 60 brands and merchants in the North Eastern states for its
recently launched nationwide mobile wallet service -- 'airtel money'.In the the North Eastern States and Assam (NESA) circle, the telecom giant has entered into partnerships with Subway, Baskin Robbins and Curry Pot, among others, who are now accepting payments via airtel money.
"The national rollout of airtel money will fulfil a much required need in the marketplace for a mobile-based wallet service that provides customers with the ability to transact and transfer money at the press of a button," Bharti Airtel Chief Executive Officer NESA George Mathen told reporters here.
Under the airtel money service, launched by the company through its wholly owned subsidiary Airtel M Commerce Services Limited (AMSL), users can load cash on their mobile devices and use it to pay utility bills and recharges, shop at merchant outlets and make online transactions.
The service is available across 300 key cities in India.
"We are confident that our customers across Assam and North East will see great convenience in subscribing to airtel money," Mathen said.